Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Audi A5 Sportback

Audi has officially revealed the Sportback, adding yet another model to the A5 range. Blurring the line between a sedan, a coupe and a conventional wagon, the emotional, progressive design measures 4711mm long and 1854mm wide, yet stands only 1391mm high (12mm shorter than a Mercedes CLS). With front and rear ends characterized by horizontal lines, the automaker's characteristic proportions are evident when viewed in profile.

Lamborghini Aventador LP700-4 (2011) at 2011 Geneva motor show

This is the Lamborghini Aventador LP700-4, the new V12 supercar from Sant’Agata. After months of speculation, leaks and drip-feeding, the Lamborghini Aventador LP700-4 has finally been unveiled on the eve of the 2011 Geneva motor show at the VW’s Group pre-show party. It features an all-new 6.5-litre engine, a carbonfibre chassis and stunning looks.